content-design-seo | Door Space Inc. content-design-seo | Door Space Inc. content-design-seo | Door Space Inc.

content-design-seo

What You’ll Learn

This seminar will explain the key elements to designing your B2B digital content campaigns to attract new customers and increase customer loyalty by being both user friendly as well as search engine optimized!

Attendees will learn:

  • How to format your website text and select fonts for optimal readability?
  • How do you design content funnels on your website to best convert new customers?
  • How to leverage your content to tell your brand’s story on your website and social media to drive measurable results?

Course Outline:

Section #1 – Intro to Content Design

It’s important to understand why you need to learn content design and what the basic components of a website or social media message layout are.

Section #2 – Designing for Robots

Search engines and user accessibility tools view web pages and digital content through an entirely different lens than your customers.  

Section #3 – Design for Customers

Your website has less than 7 seconds to catch a new visitor’s attention or you’ve already lost them back to whatever social media or search engine they came from. We’re going to cover design tactics that emotionally and intellectually engage with your customers, fast!

Section #4 – Design for Publishing Your Content

You’ll learn about content delivery networks (CDNs) and how to leverage digital tools to automate your content delivery to the right channels. We include both human and search engine tactics and strategies in this section.

Section #5 – Executing for Your Project

You’ll finish the workshop with an action plan in hand to take back to the office and execute on everything you’ve learned today for your own website and digital content marketing.

Space is Limited in These Small Group Workshops

Register Today

Be Prepared to Work – This Isn’t an “Inspirational” Class

Get Started on the Right Track with Content Design and SEO

This bootcamp will teach you the key elements to designing your Content including blogs, homepage, social media messages, images, videos and more. to attract new customers and increase online sales efforts. You’ll leave with practical tools and ideas you can execute on immediately including this next year’s main marketing goals and the steps your team will take to achieve them.