This seminar will explain the key elements to designing your B2B digital content campaigns to attract new customers and increase customer loyalty by being both user friendly as well as search engine optimized!
It’s important to understand why you need to learn content design and what the basic components of a website or social media message layout are.
Search engines and user accessibility tools view web pages and digital content through an entirely different lens than your customers.
Your website has less than 7 seconds to catch a new visitor’s attention or you’ve already lost them back to whatever social media or search engine they came from. We’re going to cover design tactics that emotionally and intellectually engage with your customers, fast!
You’ll learn about content delivery networks (CDNs) and how to leverage digital tools to automate your content delivery to the right channels. We include both human and search engine tactics and strategies in this section.
You’ll finish the workshop with an action plan in hand to take back to the office and execute on everything you’ve learned today for your own website and digital content marketing.
This bootcamp will teach you the key elements to designing your Content including blogs, homepage, social media messages, images, videos and more. to attract new customers and increase online sales efforts. You’ll leave with practical tools and ideas you can execute on immediately including this next year’s main marketing goals and the steps your team will take to achieve them.