Wednesday, January 24th from 11AM to 3PM

Engineering Culture: a “deep dive” into the executive leadership skills that make NASA one of the most innovative and diverse cultures in the world.”


NASA has consecutively ranked as one of the best workforce cultures in the US Federal Government and one of the most innovative places to work for almost a decade. In this interactive strategy session, you’ll hear from Jim Adams, former Deputy Chief Technology Director at NASA, as he shares the strategies he and other senior executives at NASA used to create one of the best workforce cultures in the world.

Top performing workforce cultures engage and retain top performing employees, resulting in better profits and customer outcomes. Great cultures don’t just happen, especially not in large organizations. Great culture must be engineered by the leaders in the organization to work proactively.

Jim will guide attendees through critical thinking exercises to identify:

  • your culture leadership style
  • underlying assumptions you have that drive your culture
  • how to adapt your mindset to change your culture
  • gaps in your culture strategy and tactics to quickly and effectively fill them from within your organization

You’ll learn how to stop reacting and start intentionally engineering a healthier workforce culture!

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About Culture Club

Culture Club is where Enterprise Executives Come Together to Learn from Real World Leadership Experiences in an Intimate Setting

  • First Hand Experience: learn from senior level executives who’ve led teams through digital change in large organizations that are known for their innovation and culture
  • People-Centric: we focus on the people skills needed to lead change and view technology as a set of tools; we train leaders to understand how to choose the right tools for the right job and how to collaborate with and lead their people so better decisions are made faster and more cost effectively
  • Practical: we’re going to dig into the lessons learned, mistakes made, and failures that led to real, lasting change for these people in their lives and the lives of their employees.
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